Buying jewelry, in general, is a very personal thing. Many pieces of jewelry are bought to express love and gratitude, although there are those that will buy expensive statement pieces just for themselves too.
However, your business is not just about selling jewelry, it’s about the hands-on experience of customers making their choices to please the special people in their lives.
Many potential buyers will only look for certain brands when it comes to purchasing. In some cases, it doesn’t even boil down to quality, but purely the brand name because of its perceived value, especially if it has been endorsed by a high-profile celebrity.
This is why branding is so important – you need to get your merchandise known, and create a business secure enough to survive the test of time.
When it comes to jewelry, gaining unique looks and textures can be really quite tricky, especially if you are trying to get top dollar for your efforts. This is why it’s a good idea to look back at bygone years to see which styles sold well or looked good and expensive. You may have noticed that many people look to what the celebrities have and then try to recreate their style, and this is not just limited to the here and now.
In fact, jewelry designs that go back hundreds of years, can be very highly sought after, with a little tweak to make them more modern.
When you are looking to get the most money for your merchandise, you are going to have to provide your customer with the complete package. Having them pay through the nose and then supplying cheap, standard packaging is not going to convince those customers to come back for more or recommend your services to others.
Pull out all the stops and offer your clients an excellent ‘unboxing experience’ with good quality, sturdy packaging, preferably with your name or brand written stylishly all over it. You’ll also need to keep in mind that you should source quality, environmentally friendly, packaging for all of your products, including jewelry bags and postal packaging too.
With this in mind, you are going to have to look into providing secure deliveries for those customers that cannot get to your business in person – indeed all of your customers, if your business is a purely online affair and you sell solely from your website.
To secure the best delivery service for your customers, you are going to have to do some research into what you can expect before you hire. If you are looking for a much more personal service for your customers, choosing a website where you can post your deliveries, whether they are small orders or bigger batches, could be beneficial. These are sites where those looking for shipping work, can bid on loads to gain deliveries which they can then ship.
To get your customers to pay that little bit more for your products, you are going to have to look at building your brand, and getting a qualified designer involved in this, will help create the perfect look that’s sure to appeal to potential customers. Don’t worry too much about being totally original – designs from yesteryear, can give those looking for something different, the one-off they desire, as well as providing you with extra inspiration for your collections.
In addition, think of the excitement you want your customers to experience when they open their parcel – ensure the packaging that they receive, shouts quality. The same goes for the delivery service you choose. Finally, make sure there is ample insurance to cover your jewelry, should any items go astray or get damaged in transport.