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The Beginners Guide to Online Marketing

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Are you new to online marketing and will like to master the art?

If you are looking to get your hands on online marketing for your business, there is no time like the present to get started.

Many companies today are engaging in different online marketing methods to increase their market presence and boost sales.

The good thing is, you don’t need to be a genius to master online marketing.

You just have to be open to learn.

Online marketing is composed with a number of different things like

  • SEO
  • Content marketing
  • Social media marketing
  • PPC (Pay Per Click)
  • Email marketing and many more.

All these when implemented properly, work in unison to increase your business online presence and bring you customers.

So, without wasting much of your time;

What is Online Marketing?

Online marketing is the process of promoting a business or brand out to the public via the internet using one or more methods or strategies to either get leads or make sales.

An Overview of Online Marketing

Online marketing is a new age of marketing with the introduction of the internet. It is the most inexpensive way to reach your target market whether you operate a big or small business.

  • In online marketing, there is search engine optimization (SEO). This is where you optimize your web presence using search engine. There is On-Page SEO and Off-Page SEO.
  • There is also search engine marketing (SEM). This is the paid version of SEO. This is where businesses pay search engines like Google to display their ads in their search results so as to drive traffic to their website.
  • Content marketing is another form of online marketing where marketers create and promote valuable content that attract and retain a targeted set of audience. Then there is social media marketing. This is the use of social media platforms to promote a product or service. It is also use to engage customers and build relationships.
  • Email marketing is also another form of online marketing that involves using emails to reach out to prospective customers. You must have also heard of affiliate marketing which is a kind of marketing where you share profits with fellow marketers from the sale of your product or service.
  • And lastly, there is pay per click advertising (PPC). This is a type of advert where you only pay for clicks to your website.

So, now that you have a brief knowledge of online marketing, here is a break-down of each of these methods.

SEO – Search Engine Optimization

Search engine optimization is an online marketing discipline responsible for building visibility (non-paid) on search engines.

However, if search engines like Google, Yahoo or Bing encounter difficulties in locating your website or including your content in their various databases, absolutely you lose the golden opportunities to drive leads to your website.

On-Page SEO

Usually, search engines check for two things in the course of evaluating and comparing websites.

One of this is On-page activities for SEO. Ultimately, On-page SEO determines what your website is ranked for.

It’s something that you have power over, you can easily change it on your site.

It’s that part of your website that drives in traffic.

Also, the readability of your website by both your potential prospects and search engine is as a result of On-page SEO.

Optimizing the title tag and meta description of your site gives room for search engines to easily index your site, and rank your content accordingly.

Off-Page SEO

Conversely, the other criteria search engine check for in the course of ranking website is off-page SEO.

Off-page SEO determines how high a particular website is ranked on search engine results.

Off-page SEO factor focuses on the way and manner the domain authority of your website can increase – immensely – via the process of securing backlinks from other authority sites.

  • Podcast Directory
  • Blog Directory
  • Article Directory
  • Niche Guest Post
  • Niche Business Listing
  • PPT Submission
  • Video Sharing

Know more about SEO

SEM – Search Engine Marketing

Search Engine Marketing is the act of gathering lead and earning traffic for your website by buying ads from Google, Bing and other search engine companies.

There’s no point disputing the fact that social media marketing and the likes can land visitors to your website, but search engines marketing are the major and most used channel for Internet users.

Regardless of what your website provides; be it content, products or service, search engine marketing does it better.

Search engine marketing is akin to roadways marketing; it makes things happen in no time.

Content Marketing

Content marketing is the act of creating and distributing valuable and important content so as to attract potential customers who will engage in profitable action with you.

Be informed that quality contents are part and parcel of all kinds of marketing.

Irrespective of the marketing strategies you apply, content marketing needs to be inculcated in the process.

Essentially, you can make content marketing an age-long tactics, just that the earlier you begin to invest in it, the sooner its benefits will start coming your way.

The longer you procrastinate, the longer it will take to yield.

Nevertheless, if you have no content marketing tactics at your disposal, now is the right time for you to take action.

Even if it has to be your plan B or the backbone of your marketing strategies, you wouldn’t regret you did. know more about content marketing.

Why Content Marketing?

Of course, other marketing strategies such as social media marketing and search engine optimization are good and effective.

But, there’s no efficient and better long-term strategy than content marketing.

Here’s why;

Content has a lot of positive effects, hence its influence all other forms of online marketing strategy. Not only that, but it also;

  • Entices new lead and traffic.
  • Builds strong online reputation.
  • Promotes trust in your brand.
  • Has a higher rate of conversion.
  • Increase your stream of revenue.

Social Media Marketing

Social media marketing simply means the act of gaining attention as well as earning traffic through various social media platforms.

Social media encompasses all the sites capable of providing varieties of social actions.

The likes of Twitter built to allow people exchange “updates” or short messages with one another.

Facebook, too, is a well-established social networking platform that encourages its users to share messages, photos, video and audio files, updates and a lot more.

However, one can easily generate or build backlinks through social media platforms which in turn yield into SEO advantage.

Social media marketing is one of the online marketing strategy that one can engage in with little or no fund required.

All you need is an active group or fan page and you are good to go.

Pay Per Click Advertising (PPC)

Are you a novice in online marketing?

You don’t need a huge budget to know whether or not there are fast, effective and efficient way to land enormous website traffic.

Even though marketing will always remain a game of chance, there are yet few strategies with better history of results.

And this is where PPC advertising comes in.

In PPC marketing, you’ll be charged for your brand ads to pop out in certain prime spots on search engines.

For small businesses that can’t help but to boost their online presence and visibility, pay-per-click ads are what they often go for.

Note that the keywords of the ads will be decided by you together with the maximum cost per click i.e. the amount you are willing to pay. Most marketers prefer this strategy because they would be charged only if the ads got clicked.

The most widely patronize Pay-Per-Click marketing tactic is the Google AdWords.

Everything you Need to know About Google AdWords

To begin with, Google AdWords is an advertising program (a bidding based system) owned by Google.

It is being created to allow business owners to reach out to their potential and seasonal audience through the web advertisement display.

To advertise your brand through the AdWords as an online entrepreneur, you need a thorough understanding on how it works.

Affiliate Marketing

Affiliate marketing is a concept that allows you to promote other people’s brand, products and or services usually via an affiliate network, thereby generating certain commission so far the target audience ends up patronizing or buying such products.

Thanks to your brilliant promotion and marketing!

As far as affiliate marketing is concerned, you can be the content creator and at the same time a marketer without missing out the chance of earning a profit through the underlying revenue sharing.

Email Marketing

The emergence of unsolicited spam cum social media marketing can never go unnoticed in the online marketing world, but yet, email marketing is still the most efficient means of nurturing leads and transforming them into actionable customers.

Also, an effective email marketing will go as far as turning prospects into a raving customer, and convert observers, one-time and seasonal buyers into loyal fans.


As you can see, online marketing is really broad and it is something you are not expected to study at once. You can choose to focus on one or two methods of online marketing while you outsource others.

Let me know of the method of online marketing you will like to learn in the comment box below!

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zuber shaikh
zuber shaikh
IMZUBER was founded by Zuber S. a renowned SEO expert in Surat. He has spent 7+ years working with several firms as a team leader, an online marketing manager, and now he is a refined and unique SEO strategy developer with a demonstrated history in top-ranking across a diverse market.


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