PERSONAL STORY
VEGA Golf is a premier online store with the latest collection of golf equipment at affordable prices. We are a specialist golf store dealing primarily in golf equipment and accessories, and we offer our clients guaranteed quality products.
DETAILS
| Website | https://www.vega-golf.com/ |
|---|---|
| Type | Golf Tools |
| Location Target | United Kingdom |
| People Target | Golf Sports |
| Client Industry | E-commerce |
| Business Type | B2C |
| Services Provided | Digital Marketing |
| Marketing Duration | Jan 2001 to 2003 |
CHALLENGES
The principal purpose of the SEO campaign was to increase our search engine visibility. We intended to grow organic website traffic by targeting gold tools queries and high-intent keywords that were likely to convert. We wanted to increase website sales in the long run, helping the client achieve sustainable revenue growth and profit.
WORK PROFILE
It was essential to strengthen Vega Golf's profile link since it would be taking on already well-established refurbished electronics specialists and e-commerce giants in the SERPs. It was essential to create linkable assets that we would promote via outreach to obtain high-quality and relevant links.
Lastly, we tackled the website's various technical issues. These technical SEO complications that gravelly affected engine indexation included index bloats, 302 redirects, and duplicate content.
RESULT
In just six months, we grew organic impressions from 7,933 to 252,527. We also increased organic clicks on the website to 4,286 from 260. Overall, we realized a 3,182% and 1,550% jump, respectively. Finally, transactions increased by 1,933%, from a paltry 6 to 125. We also secured multiple number one rankings for our client's most prized keywords by September 2018. Additionally, 21 target keywords had secured number one slots in the SERPs.
