The rise of the ecommerce industry is at its peak. Instead of a physical location, most entrepreneurs are opting for a business website for their start-ups. Most of the ecommerce stores now need a robust digital environment to do business. Having an efficient and relevant website is now a luxury for business owners.
Increasing traffic and enhancing visibility are the following steps to stay relevant in the market. There are many digital marketing strategies to perform better in the ecommerce industry.
This article will discuss 20 efficient search engine optimization (SEO) tips for an ecommerce store.
Building an efficient website for an ecommerce store is the first step. A robust and efficient website will engage more customers. It can influence buying decisions of the customers to improve sales and audience reach. Building a robust digital foundation will create hype around your brand. Perception of your brand among potential customers matters.
There are basic steps to build your business website. Every website needs valuable information and a customer-driven purpose to gain brand recognition. Ecommerce SEO on a well-built website will help secure higher rankings. You can claim your business listing from Google My Business to enhance search result rankings and brand visibility.
Below are the steps to create a robust digital foundation for your ecommerce store.
An SEO-compatible site structure is essential after building a robust digital environment for your ecommerce store. When it comes to the basics of SEO, site structure is a vital building block. Site structure is otherwise known as the information architecture of a website.
Information architecture refers to how your on-site content is structured. When users visit your website, they should know which page they are looking at. A proper site structure allows efficient site navigation for your users. It improves your user experience. Positive user experience contributes to your ecommerce SEO strategy.
A proper site structure starts with defining the website hierarchy. Define the order of pages your users will be exploring while searching for their product/s. Compiling header and footer pages can help search engines index your website without any hassle. It will improve your search result rankings.
As an ecommerce store, it is crucial to track your search traffic activities. Getting an idea about why users visit your store will streamline your ecommerce SEO strategy. There are three types of search intents related to an ecommerce store.
Navigational search intent tells us about a customer’s intention for visiting a particular website. They will search the website by its name rather than using any additional keywords with them. Implementing content-optimized SEO on your social media will work on customers with navigational search intent.
Informational search intent tells you that a customer needs information about a specific topic or a product. Using SEO and Keyword strategy will help you target these customers. Transactional search intent tells you that a customer wants to buy a product or avail of a service. Follow-up emails and pop-up notifications related to SEO strategies will help you convert these prospects into your customers.
Brand reputation in the market plays a significant role for an ecommerce store. An ecommerce store with a positive brand reputation will find it easier to implement a compatible SEO strategy. Brand reputation attracts the right set of customers to your business website. Hence, assessing your current market reputation is essential.
Look out for the negative reviews and feedback on the internet for your brand. Follow up with your customers about their negative shopping experiences. Addressing genuine disappointments will improve your brand reputation and recognition. Hence, assessing your current brand reputation is essential.
Implementing a suitable ecommerce SEO strategy can elevate search results ranking. Assessing brand reputation will allow you to streamline other compatible marketing strategies. Then a proper SEO strategy will yield better business growth in a short span. Hence, assess the brand reputation then implement SEO.
As we have discussed above, brand reputation assessment is important before implementing SEO. Building brand reputation is the next essential step to market success. Business review sites are one of the ways to address and improve user experience and brand reputation.
Many ecommerce businesses are afraid to manage their customer reviews on review sites. They fear receiving negative reviews or no reviews at all. These businesses are suffering due to a lack of review management. It is hurting their brand reputation in the market.
Genuine review sites such as Sitejabber and Trustpilot have made business review management easier. These two sites have fake reviews filter so you can get trustworthy customer testimonials for your ecommerce store. Building brand reputation improves market performance. Building brand reputation using review sites will benefit SEO. It will improve search result rankings across search engines.
Genuine product reviews are valuable feedback for an ecommerce business. It dictates product and service management for the business. It is easy to get rid of the negative feedback from the customers, but it is crucial to address them. Ecommerce stores should take constructive feedback into account.
When users shop from your ecommerce store, make sure to follow up with them for feedback. Pop up a happiness survey after their order confirmation to know their shopping experience. Follow up with an email with a feedback meter to know if they like your website feature. Follow up with them after a week to understand their review of the product.
Product reviews have a significant impact on the brand reputation of an ecommerce store. It will dictate how well your business will perform in the market. It contributes to a better ecommerce SEO for your business.
Streamlining multiple marketing strategies with an SEO strategy is beneficial. As an ecommerce store, you’d want to have the edge over your market rival brands. SEO is an efficient marketing strategy to gain a significant increase in search results ranking in the market.
It is wise to keep track of search engine algorithm changes regularly. Implement a flexible SEO strategy with room for further improvement. It will allow you to integrate different marketing strategies as well. Ad marketing, email marketing, and keywords strategy are some of the powerful digital marketing strategies.
Merge multiple digital marketing strategies to improve your brand image and market value. SEO with keywords strategy can push up your search result ranking with ease. Email marketing and ad marketing with SEO will drive potential prospects and convert them. Hence, curating complementary marketing strategies will help your SEO strategy.
An efficient keyword strategy is the backbone of SEO. The ecommerce industry has rampant competition. Getting an edge over your rival stores is vital to stay relevant in the market. A suitable SEO-friendly keyword strategy will help you get that necessary edge.
A popular and relevant keyword can boost your search traffic. Curating the right set of keywords is a task worth investing in. Use tools such as ‘Keywords Everywhere‘ to assess your local and global keyword trend. This tool can get you the cost per click, search volume, and competition information in one place. Such a tool can save you time by curating sets of keywords for your ecommerce website.
An Industry-relevant keyword strategy can help your SEO yield better performance. It will boost your local rankings. It will drive relevant and convertible traffic to your ecommerce website.
Content optimization allows your website to gain a significant leap in local search results ranking. Many business owners optimize their on-site content for rankings on the SERPs, but it has long-term drawbacks. Make content for your visitors and users first. Once you gain popularity among your local customers, you can SEO optimize it for business growth.
Target your content to be in the featured snippets of a search result. Featured snippets are the most relevant search results on the SERPs. Create industry-relevant and trending content on your business website. Learn from the high-authority website contents.
Optimize your on-site content to appear at the top of a search result. It will improve your brand popularity as well as credibility. On-site content optimization will allow your SEO strategy to work efficiently. It will yield better market performance.
Yes, Website speed matters. Website downtime matters. Many SEO professionals neglect website speed, but it is crucial. Website speed is directly proportional to customer engagement and affects the conversion rate of a website. A well-built website with higher downtime will drive lesser prospects.
Poor website speed leads to a bad user experience. SEO strategies will yield marginal results due to poor website speed and less traffic. A good website speed engages customers and prospects. It will allow SEO strategies and other marketing tactics to work.
Less downtime means your ecommerce website has a robust digital foundation. Your customers will know that you have invested enough to make their time worth it. So, address the complexities that are increasing your site downtime.
Below are some ideas to enhance website speed:
We are living in the smartphone era. Two-third of internet users own smartphones and devices. It is easier to target and convert potential prospects now. Investing in a mobile-first website will benefit ecommerce stores. It will yield the necessary traffic and lead conversion rate.
As we know, ecommerce stores with a mobile-optimization rank higher than the stores that don’t have a mobile-friendly website. During sale days and holiday seasons, more people choose to shop from their phones. Hence, Optimizing your ecommerce store to be mobile-friendly is a must. It will assist your SEO strategy to boost your search result ranking on the SERPs.
Below are a few things to keep in mind while building a mobile-friendly ecommerce store.
Meta descriptions and tags are alive and working. Don’t let any SEO professional tell you otherwise. Meta descriptions and tags play an essential role in your business’s rank on the search result page via click-through rate.
A meta description is the summary below your business header on a search result page. The more unique and relevant meta-description you use, the more customers will visit your ecommerce website. Create descriptions from the user’s point of view to engage them.
Meta descriptions make sure relevant traffic makes its way to your business site. It may not benefit your market standing, but it does help you get noticed. Quality meta-descriptions yield a high click-through rate for a business website. Higher CTR ensures higher traffic and higher lead conversion. Hence, creating a good meta-description is vital for any ecommerce website to perform better.
Get your brand quoted. Choose high-authority sites to publish relevant blogs. Get brand owners to pen down their testimonials on the brand. It will help your brand get the right kind of audience attention. Publishing blogs will cut down on your extra promotional expenditure.
High-authority sites have higher customer engagement and CTR. Publishing blogs and client testimonials will get you high-quality backlinks. As we have discussed, meta-descriptions will lead your customers to your website. Meta tags and proper backlink descriptions will lead your visitors to the high-authority site.
Quality backlinks and citations help your SEO strategy. It will boost your search result ranking on the SERPs. It will help your brand reputation in the market. Hence, publishing your brand-relevant blogs on high-authority websites will help your ecommerce store’s market standings.
Product representation plays a major role in customer engagement. High-authority ecommerce sites have adopted advanced ways of showcasing their products. We are living in the AI and Augmented Reality era. Employing 3D product representation is the way forward.
3D representation of products will lure potential prospects to your ecommerce store. It will be a unique shopping experience for your customers. It will enhance user experience and lead conversion. A 360ᵒ visual representation of a product allows your customer to know what they are buying. It will influence their buying decision for the better. Such a feature will contribute to your sales numbers.
Employing AR and AI to showcase products will increase site traffic. It will help your SEO strategy perform better. It will give a necessary edge to your ecommerce store in the market. Your store will gain engaging customers.
SEO-friendly Ad-marketing can boost the local rankings of an ecommerce business. Pay-per-click or PPC is one of the most efficient ad-marketing tools. Integrating SEO with a PPC ad campaign is a robust and efficient marketing strategy. Small and medium-scale ecommerce stores can make the most of this strategy. It increases the digital presence and SERP visibility.
SEO and PPC integration will help your business website leap through search result rankings. Once your page lands on the first page of a search engine result page, PPC will help it out using paid ads.
An ecommerce store owner needs to know that whatever may be the product or service, the top 2-3 results are always paid ads from high-impact websites. Hence, investing in Ad-marketing will produce visible results.
Social media is a great way to promote an ecommerce store. Targeting potential prospects is easier on social media. Create social media handles for your ecommerce store to reach more audiences. Instagram has tools for business accounts. Users can order what they want while interacting with your social media team.
You can also use social media to collaborate with famous personalities. It will improve your brand recognition in the market. It will drive more customers and enhance brand reputation. Social media marketing is compatible with SEO. It will boost the local rankings of your ecommerce store.
Hence, integrating SEO and social media marketing will yield better market visibility and search traffic.
Engaging content and UI make sure your customers stay longer to explore your website. Bounce rate tells you how engaging your ecommerce website is to your customers. It tracks if your customers explore other parts of your store after an initial glance or not.
The more time your customers spend on your website, the better. It will allow you to convert the prospects and have high search traffic. A higher bounce rate can impact where you rank on SERPs. Hence, it is vital for an ecommerce store to have a lower bounce rate to perform better.
Websites with lower bounce rates are SEO-compatible and perform better. Most users have a short attention span on the internet. Hence, creating engaging content and employing visual content will decrease your website bounce rate.
For any successful business setup, customer relationship management is vital. The way a business handles customer feedback says a lot about their reputation. For an ecommerce business setup maintaining a healthy rapport with the customers is important.
Having a customer relationship management team is a must to handle customer-related issues. Reviews and queries are essential to a business setup. When customers get in touch with you for a product, they should be treated with utmost importance. It will improve the brand’s image in public.
A successful customer relationship management strategy contributes to an efficient SEO. It will improve your brand reputation. It will improve how your business rank on local SERPs. It will attract the organic crowd to your site and convert them. Hence, deploy an efficient customer relationship management team to improve your overall market success.
Many ecommerce stores face fake and duplicate listing issues. It hampers user experience as well as business reputation among customers. Identical content impacts sales as well as search traffic. Hence, ecommerce stores having duplicate listings rank lower on the SERPs.
Duplicate listings attract negative reviews. These reviews hamper brand reputation. When a vendor registers himself on your ecommerce store to sell products, check for their credibility. Check for their product authenticity and prices. Getting rid of duplicate products allows SEO to boost your local rankings. It will increase marketing visibility and reputation.
Use AI and ML to sort fake and duplicate product listings on your ecommerce store. It will help your business SEO perform better and yield visible growth in the market.
When users visit an ecommerce store, there exists a chance that their data can be misused and hacked by any third party with malicious intent. Customer Data comes under the privacy agreement between the store and its customers. Hence any data leaks or misuse of customer information brings unnecessary legal troubles.
To avoid legal troubles, ecommerce stores invest in AI security firms to secure their customer database. These companies integrate artificial intelligence with deep learning for ecommerce security solutions.
AI and ML programs use different algorithms to verify everyone who visits the online store. ecommerce websites can use AI and deep learning integrations to keep scammers and online criminals at bay. It will also enhance your brand image in the market. A positive brand image due to a secure online store will boost SEO. SEO will improve your search result rankings in the market.
Driving organic traffic to any website is a difficult task. For ecommerce stores, it is more difficult due to competition. It certainly is difficult but not impossible to drive organic traffic and convert them.
SEO produces organic growth for a business website. Hence, it is wise to start now and start smart.
Mind you, SEO yields performance but is slow, so it would take at least 20-25 weeks before you see any visible results for your ecommerce store. Once you see the results, then the only way is upwards. As an ecommerce store owner, you need to find the right balance between SEO and PPC to stay relevant and enjoy profits.
Naomi Wilson is the strategic director and content marketing strategist at Haitna, who writes for companies to help them spread the word about their businesses. She has helped many technology startups to acquire more customers by gaining organic rankings.