To make your meta description more compelling, try adding terms like, “learn more by clicking here” or, “find out more here”.
Although, it is the context of the webpage that determines the terms you will use.
It can rather be, “download for free here” if you are promoting a software or a free offer.
3. Avoid Duplicate Description
Make sure each webpage has it own unique meta description.
To encourage search engines like Google to display your site on SERP, each page must carry its own meta description.
One meta description should not be repeated or use for other pages.
4. It Must Match the Content
Using enticing description all in the name of getting readers to visit your site will not help you.
In return, it will increase the bounce rate of your site.
Your meta description must match the content on the page.
5. It Should Contain the Focus Keyword
Google will be happier displaying your meta description in it search result.
Also, main keywords get highlighted to make it more inviting.
This is why you should conduct a keyword research so you know phrases readers are typing on search engine, and use them on your description.
6. Don’t Include Quotation Marks
Google cut off any description with quotation marks when used in the HTML.
When this happen, your meta description won’t show completely, as the part with quotation will be wipe off.
Using alphabetical characters on your meta description to is better.
7. Get into the Head of your Visitors
You have few sentences to make a good impression on your visitors.
Make sure you write something that will make them want to check your site.
When multiple sites pop up on search engine result pages, and each having compelling headlines, it is the meta description that tells your readers if your site has what they are looking for.
In conclusion, meta description may not be a ranking factor on search engine result pages, but it is useful when it comes to driving traffic to your site.
Focus on writing good meta description tags so it can increase your click-through-rate.
Search engines like Google use the Meta description tag of your site to display the snippet of description that appears in the search result under the title tag.
Although, due to the changes Google and other search engines did with their algorithm, meta description is no longer a factor for ranking top on search engine result pages. But, that doesn’t mean you should not use it.
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