Meta Description Tag : The Definitive Guide (2018 Update)

Today, I m going to explain What is Meta Description, Importance and How to use that. Are you aware of the benefits you will gain from using meta description tags on your web page?

Lets understand one by one topic regarding Meta Description …

What is a Meta Description Tag

Meta Description = Summary of Your Web Page

Main Goal Attract People in Search Result for More Click.

It helps in differentiating your pages from each other.

A Meta description tag is a snippet of 160 characters (with space) that summarize a page’s content.

Meta description tags to an extent affect the position of a site in Search Engine Result Page (SERP).

Search engine displays a tag description to let visitors have an idea of what a page is about before clicking through to check out the content on the page.

This mostly happens when the searched-for phrase is inserted within the description.

Meta descriptions are tags you insert after the title tags on your web page.

In shorter words, it is a brief description of a webpage.

Though, Google no longer place any weight on it but it’s still important in SEO as it boost CTR (click-through-rate).

Meta Description Tag HTML Code

meta description code snippet

A Meta description tag is a code of HTML that explains what your page content is about.

Put All Pages in Header Tag. In HTML heading Tag After Title Tag Put this Code for Meta Description.

  <meta name="description" content="Write Your Page Summary Here">

Copy only Meta Description Tag, Start From

Add In Your HTML page After Title Tag in Heading Tag.

Does Meta Description Tag Helps in Search Engine Optimization?

google meta description search result

See above Screen sort searching on Google ” Meta Description” Terms.

Which one You Like ?

Main purpose of meta description is not necessarily ranking.

The main purpose of web description is primarily to increase click-through-rate from Search Engine Result Pages (SERP).

Using meta tag is the only opportunity given to webmasters to briefly advertise content on their web page to visitors.

Optimal Length of a Meta Description Tag

google search result

Simple to create if you know your way around it.

Here are ways you can optimize your site with Meta description tags.

Before, it was recommended to use about 160 characters or less in length.

But, as of 2018, Google extended the length. Google now show up to 300 characters.

There is no exact length when using meta tag on your web page.

But, it is best you make sure your meta description tag is descriptive enough so searchers understand your summary.

It is best to keep it between 150-200 characters so each engines don’t wipe out some texts.

How to Include Meta Description So As to Improve Click Through Rate


1. Write Compelling Ad Copy

As you may have already known, a Meta description tag act as advertising copy that draw readers from search engine result page to your site.

To maximize this, you should craft a compelling description tag using search keywords and making it enticing.

In real sense, the Meta description tag of your site serves as an ad copy.

This is because, it sell readers an idea of what is contained in your content.

This is what really draw readers to your site from search engine result page.

Writing a compelling description can help increase the CTR of your site, thereby bring in more visitors to your site.

To easily maximize your page and CTR on search engine using meta description tag, you should include important keywords.

This is because search engines usually bold keywords on the description when they match search engine query.

2. It Should Include a Call to Action

To make your meta description more compelling, try adding terms like, “learn more by clicking here” or, “find out more here”.

Although, it is the context of the webpage that determines the terms you will use.

It can rather be, “download for free here” if you are promoting a software or a free offer.

3. Avoid Duplicate Description

Make sure each webpage has it own unique meta description.

To encourage search engines like Google to display your site on SERP, each page must carry its own meta description.

One meta description should not be repeated or use for other pages.

4. It Must Match the Content

Using enticing description all in the name of getting readers to visit your site will not help you.

In return, it will increase the bounce rate of your site.

Your meta description must match the content on the page.

5. It Should Contain the Focus Keyword

Google will be happier displaying your meta description in it search result.

Also, main keywords get highlighted to make it more inviting.

This is why you should conduct a keyword research so you know phrases readers are typing on search engine, and use them on your description.

6. Don’t Include Quotation Marks

Google cut off any description with quotation marks when used in the HTML.

When this happen, your meta description won’t show completely, as the part with quotation will be wipe off.

Using alphabetical characters on your meta description to is better.

7. Get into the Head of your Visitors

You have few sentences to make a good impression on your visitors.

Make sure you write something that will make them want to check your site.

When multiple sites pop up on search engine result pages, and each having compelling headlines, it is the meta description that tells your readers if your site has what they are looking for.

In conclusion, meta description may not be a ranking factor on search engine result pages, but it is useful when it comes to driving traffic to your site.

Focus on writing good meta description tags so it can increase your click-through-rate.

Search engines like Google use the Meta description tag of your site to display the snippet of description that appears in the search result under the title tag.

Although, due to the changes Google and other search engines did with their algorithm, meta description is no longer a factor for ranking top on search engine result pages. But, that doesn’t mean you should not use it.

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