In this 21st century, technology is the driving force of essential sectors of the economy of different nations.
Nowadays, more than 1 billion websites are in existence.
To find a particular site, a specific marketing technique is vital for it to rank high in Google search engine.
Search Engine Optimization (SEO) is one of these techniques.
Search Engine Optimization (SEO) is one of these techniques.
For most starting businesses trying to establish their brands online, SEO can be a bit of torturing.
Search engine optimization is simple and every business can make good use of it. (Do Yourself SEO)
The results are your business brand will rank high in Google and other search engines. Besides, your return on investment will be high.
What is SEO?
SEO is a short form of Search Engine Optimization.
This is a marketing structure for optimizing the website to increase unpaid traffic(Free).
The best way to understand this term is by first, understanding the technical aspect of it.
The simplest definition of the SEO is to take your website ratings at a new height for various search engines.
SEO means Search Engine Optimization.
It includes site planning that is enhanced to meet the criteria of Search Engines calculations.
The Marketing Aspects
It’s crucial to understand SEO marketing efforts as its key to drive traffic, generate leads and conversion. You do not need to write great content that pleases Google but one that is appealing to the audience.
The Technical Detail
If you intend to drive traffic to your website, know the best practice to optimize your content and site. The majority of businesses have understood the ups and downs and the return on investment (ROI).
Crafting content that will drive free traffic to your website is essential. SEO keeps changing its algorithm now and then and marketer’s needs to read on these changes.
A criteria of this meaning suggests to the arrangement of rules that sites must follow.
This should be followed keeping in mind the end goal to guarantee the Search Engine Results pages are filled with great quality and reliable connections.
This gives the Search Engines a proper reputation, gives your business more clients and gives the clients what they need.
But, on the other hand, it is also important that visitors visit your site has to be good.
This is called good quality of traffic.
If your products have not listed properly, you may not get a good return or good traffic.
How SEO Works?
When users search for phrases in search engines, the results displayed are the ones’ relevant to the phrase.
For instance when you search the term “make money online” websites that have adopted the best SEO practices will get displayed.
There are several factors that affect the ranking of a website.
The good news is that you can work on a handful of them and improve the ranking of your website.
Google and other major search engines use a set of on-site and off-site factors when ranking sites.
ON PAGE SEO
On-site factors are those elements that take place on your site.
You have complete control over them. However, they go beyond content marketing to HTML of your site.
These On-Page SEO factors can help improve your website.
To improve the ranking of a site, businesses should concentrate on making customers happy.
This involves fresh, engaging and best quality contents.
It also involves a clear and easy to understand the design of the website.
Happy user experience leads into linking.
Top 5 Key ON-PAGE SEO Factor
The Title Tag
This should be less than 70 characters.
CTR( Click Through Rate) depend on Title Tag.
Attractive Title Increase CTR & Ranking in Search Engine. [RankBrain]
Title Tag Impress Google Visitor for Click on Your website Link.
It should include a keyword, what your content is focusing on and the name of your business.
<title>Attractive & Effective Title Write Here</title>
Meta Description : This is an explanation of what your page is about.
It also helps the audience understands more about the page and if it’s relevant.
A perfect Meta description should include a keyword and explain more about the content.
<meta name="description" content="Meta Description value write here">
Sub-heading make the content easier to read.
Make good use of H1, H2, and H3 tags.
H1 Tag Unique Each Page (Per Page One H1 Tag use).
<h2>…<h6> Multiple Use in Page.
They will tell search engines what your content is about.
Always Long Tail Keywords & Alternative Keyword use in Heading Tag.
Hyperlinks or internal links helps search engines to understand more your site.
For instance, if you are discussing about certain services, you can link the blog post to your blog.
Image Name and ALT Tags
If you include images in your content or within your website, include the keyword in the image name or alt tag.
Doing so will help Google to index your images.
Also, having more attention and social links leads to becoming a great part of SEO.
Apart from these links, anchor text is another important factor.
Catchy and appealing anchor texts to the customer, the possibilities of bringing more hits to your website pages get increased.
Off-page factors are those that the organization optimizing your site has control over. Below are some of these off-page elements that will affect your website positively.
Backlinks is one popular way to build off-page SEO.
However, you have to be vigilant with spamming links.
Spam sites can result in your website to get banned by search engines.
To avoid such occurrence, build a relationship with bloggers who create quality content and they will link your site in their content.
Linking is a big element of SEO.
Having a huge amount of inbound links to your website is a key signal that consumers liking your site very much.
This factor makes the Search Engines happy.
How To Learn SEO
The best way to learn SEO is to start practicing it.
The more unique content you write, the more responsive and organic your site is, the better results you should expect.
SEO like other digital marketing requires time.
So, give your SEO practice several months, about three or four to see consistent results.
In other words, SEO is not a one-time job but the results are worth.
You should be willing to learn.
To build a successful business, you have to take every step with utmost seriousness it deserves.
Keep in mind that you can also get traffic from building the fan base.
You can also get featured on major sites and get traffic from social media.
If you have no idea about SEO and you would like to encrypt in your business, there are SEO agencies you can contract.
Not all agencies will get you the results you expect.[Good SEO & Bad SEO]
Take time to sample among agencies and work with a reputable agency.
Last but not least, SEO isn’t cheap but the rewards are everlasting.
That’s if all aspects are followed as expected. If you are not happy with your website ranking, it’s high time you have to use SEO.
I believe this article has been helpful. If you have enjoyed it, feel free to leave a comment. Welcome back for more content about online marketing.
When executed properly, SEO can be sustainable and profitable.
To become successful, SEO services should contain technical optimization, content development and improvements and link outreach.
All in all, SEO is the best way of marketing in today’s era of digital technology.